The Price of Branding: What's a Logo Cost [Infographic]

The Price of Branding: What’s a Logo Cost [Infographic]

A logo speaks a thousand words and sometimes it costs a penny more than that. It is as essential to the brand as the products it produces. It is the name, the identity, the stamp of quality. Stock Logos has compiled a list that revealed how much some of the world’s biggest brands spent on designing their logos. From Coca Cola to the 2012 London Olympics, you’ll be surprised to find out the costs of these iconic logos.
source: The Price Of Branding Infographic | Trendland: Fashion Blog & Trend Magazine

Nike logo price tag: $35
The Nike logo was designed by Carolyn Davidson in 1975. The price only included the logo design, which later has been refined but the original concept just like in the case of Google and Coca-Cola has been kept intact. Later Nike gave 500 shares of stock to the designer, which is now worth over $600,000.

BBC logo price tag: $1,800,000
The BBC logo was redesigned in 1997.

Designers: How much did you charge for the last logo design and brochure you did? After reading this, I bet ya kinda wish you charged more.

Google logo price tag: $0
The original Google logo was designed in 1998 by Sergey Brin, one of Google’s founders in Gimp. Later it has been fine-tuned several times, but the original concept was kept intact.

Pepsi logo price tag: $1,000,000
The new Pepsi logo was designed by the Arnell Group in 2008. The listed prices include a complete branding package unless otherwise noted.