Mr. Rodgers Gets Remixed, It Could Be Worse:
Yes, I do believe it could be worse. Antoine Dodson/I Got Bronchitis, worse. Seeing a cultural icon of early education and public broadcasting brought into the modern digital, social media era with a remixed, Autotuned music video gives me mixed feelings… mostly bad. Apparently, PBS felt they needed to re-image Mr. Rogers with updated packaging to make him relevant again, which is a sad statement to what we consume from the media realm. But PBS should be applauded for having the courage to take chances in bolstering up their viewership. I guess POV, Frontline, Charlie Rose, Nova scienceNow, NYC Arts and Tavis Smiley aren’t Hipster, Hip Hop or YouTubey enough for the smartphone/tablet crowd. Read more on the details from this Digiday article and then take a look at the video. In the comments we would love to hear what you think. And who should be the next character to get a makeover, Big Bird, Angelina Ballerina or Sid the Science Kid/
At the end of the day, it’s hard to argue with success. This video has currently amassed over 7.2 million views and generated a significant boost to the PBS websites (the power of video!). Seeing that they have a good thing and running with it, PBS commissioned similar remixes for cooking legend Julia Childs and the afroed, smooth talking painter Bob Ross.