A very interesting video piece done for the Austrailian division of the global communications and publishing company Hachette. As a book making and distribution company, it only makes sense that if the wanted to send a message about their business that they should use books to do it. In the video below, the place books in piles to form the message they wish to convey about their brand. It’s a rather novel approach at using the product to create a story about the product, literally (pun intended!).
![Book Sculpture Tells a Story for the Hachette Brand [Video]](http://graphicdesignnyc.net/wp-content/uploads/2012/07/With-new-books-come-new-feelings.-YouTube.jpeg "Book Sculpture Tells a Story for the Hachette Brand [Video]")
Wikipedia
With new books come new feelings.
Great writing is an art form, and we are so very proud of all the authors we publish. If you love books as much as we do, follow us on twitter:
https://twitter.com/HachetteAus
‘like’ us on facebook:
https://www.facebook.com/HachetteAustralia
Or head to our website:
Agency: Us Sydney
Client: Hachette Australia
Account Director: Alex Tracy
Creative Director: Chad Mackenzie
Agency Producer: Trelise Caughey
Agency Producer: Connie P. Porter
Production Company: Emerald City
VFX Supervisor: David Mosqueda
Creative Director: Olivia Watson
DOP: Velinda Wardell
Senior Producer: Sarah Harris
Editor: Dan Jameison
The books featured in this video:
IMAGINE:
The John Lennon Letters – John Lennon
ROCK:
Tender Prey – Mark Mordue
SURVIVE:
The Twelve – Justin Cronin
FIGHT:
Pacific 360 – Roland Perry
DARK:
The Guilty One – Lisa Ballantyne
HEAL:
The Yellow Birds – Kevin Powers
GROW:
The Laughing Clowns – William McInnes
CRY:
The End Of Your Life Book Club – Will Schwalbe
CRAVE:
The Complete Dukan Cookbook – Dr Pierre Dukan
HIDE:
Did You Miss Me? – Karen Rose
CUDDLE:
We Love You, Hugless Douglas! – David Melling
FUN:
Captain Kangaroo and the Big Bush Bash – Illustrated by Mandy Foot
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